Game pass has around 25 million monthly subscribers, a figure that could grow exponentially if microsopt manages to retain activision blizzards loyal gamee base. With the activision blizzard now in their stable, they could add nine more studios to that tally, along with a huge catalogue of block buster games and nearly 400 million monthly active users. At ten dollars per month, microsopt may be pulling in 250 million us. Dollars every month, or roughly three to four billion dollars every year. Unlike net flakes, a company that is perpetually at war with disney, apple and amazon, game pass doesn't have a direct rival just yet.