The Rolex Sponsorship

"It just has worked sort of seamlessly, you know, acknowledging how long and careful the road was to this point," he says. "I'm a little surprised that they didn't turn to their broadcast partner Apple and have it just be like baseball's Apple watch." Omega is mentioned as one of the potential sponsors in this story, which I guess... Is it? Ben: Yes, I have weird esoteric knowledge, but not so much when it comes to watches.