4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Rent the Runway Memo: How Paid Marketing & Growth Hacking Ruined a Generation of Companies, When Will Rent the Runway Be Profitable & How Does it Compare to Other Fashion Co's and Why "I Wish I Ran My Startup Like a Public Company"

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How Paid Marketing and Growth Hacking Ruined a Generation of Startups

Jen Lancaster: Paid marketing and growth hacking ruined a generation of startups. She says VCs were falsely thinking that those mega lessons could benefit small companies. "The best brands on earth are brands that grow virally and organically," she says.

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