Building Community on Twitch

This chapter explores the dynamic interactions and collaborations that occur within the Twitch community, highlighting the significance of spontaneous gatherings among streamers. It discusses the challenges of discoverability and the importance of community support, contrasting Twitch's live content focus with the more transient nature of other platforms. Additionally, the chapter addresses evolving creator contracts and the emotional connections viewers have with streamers, emphasizing brand loyalty and the culture of collaboration that defines the Twitch ecosystem.