5min chapter

The Long Game cover image

Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

The Long Game

CHAPTER

Product Marketing - I've Changed My Mindset a Lot

In his current roll with product marketing, it's always been getting closer to the humans behind the screen. "I would consider myself more of an integrated marketer who happens to have kind of some depth," he says. He has changed his mind set a lot over the last decade or so on how that should work. 'If i convince you to buy something that doesn't actually solve your problem, that's bad for me'

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