#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
The Influence Number Is Not Validating Marketing
I'm all for attribution modelling. I do not agree that if an influence metric should be used to validate marketing, which i think some marketers do. If market if you're not influencing a hundred % of your revenue, you're not doing marketing correctly. Net dollar retention is gold. Marketers don't talk about it very often. And it's unfortunate, because we should be the ones talking about it. We should be obsessed with the useer experience, the customer experience. That's a marketing to and that also applies to customers as well. At a certain growth point, your customer base is actually going to be the growth lever. You've bought companies, or you built other products that
Play episode from 09:07
Transcript
