9min chapter

The Great Battlefield cover image

Digital Communications in the Progressive World with Andy Barr of Uplift

The Great Battlefield

CHAPTER

Evolving Digital Strategies for Political Campaigns

This chapter explores the development of digital tools like SCAN and Ascend, aimed at enhancing campaign competitiveness through comprehensive data analysis. It discusses the challenges and strategic decisions in balancing service and product models, as well as the importance of adaptability and team dynamics in the political industry.

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