Exploring a company's cutting-edge advertising tactics, the discussion includes insights on AI-driven targeting, international expansion plans, and Yahoo's unique position in the digital ads landscape. Additionally, the chapter delves into Yahoo's historical legacy, future potential as a nostalgic brand, and financial implications of its recent acquisition.
Yahoo, the one-time "oracle of the internet", has had many iterations in its 30 year history - and private equity is betting that Yahoo CEO and digital media veteran Jim Lanzone can bring back its relevance. Kara has been covering Yahoo since its inception and has known Lanzone - who has had leadership stints at Ask.com, CBS and Tinder - almost as long. They discuss Jim's vision for the new Yahoo, what’s going on with search, how he’s integrating AI, and whether there could be another Yahoo merger or IPO on the horizon.
Questions? Comments? Email us at on@voxmedia.com or find us on social media. We’re on Instagram/Threads as @karaswisher
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