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Vertical shift: How to navigate new product markets | Dan McCarthy, VP of Product (Cyvl) | LaunchPod

LaunchPod | Product Management Podcast

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Aligning Product Strategies with Buyer Incentives

This chapter explores the alignment of go-to-market strategies with product offerings in engineering firms serving government clients. It highlights the significance of understanding incentives, payment mechanisms, and the impact of technology on decision-making and contract performance.

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