The US Army's 2002 FPS America's Army was distributed as a free download for PC, Xbox and PlayStation. The army actually released eight titles in the series including versions for mobile and arcade. Brands have also released sponsored games like Pepsi Man and Burger King's Sneaky King. Also created an esports team in 2018 and still using uses gaming platforms as a major part of its recruiting strategy. Military has apparently earmarked millions for investing in gaming related partnershipsincluding one million specifically for advertising on Twitch.

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