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B2B vs B2C Product Management by Uber Sr PM

The Product Podcast

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Deal Breaker - What Is It?

The fundamental te prodic management principles don't hange between a beto, b and betsy. One of the biggest a factor that s out in a be to be woold, and not so much in the b, is the concept of deal breaker. Now what is a deal breaker? Simply put, it is something your commercial head comes to you and sayslook, if you can't have this feature requested by that particular company by this quarter, we'll probably lose millions of dollars. And how do you handle that situation? A, you try to reasona, you might say that yet,. but this feature will not add much value to the en customer o company. You say...

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