What Do You Hate the Most About Your Category?

The elemental model is to dabble don on the unique on the thing that people absolutely love about you. Cliches, the clichet mental model is one of my favorites. What if you had to create an alternative product o salris by reducing 80 % of the cost been cured when you produce it? How will it look like? What will you have to remove out of the future set, or out of the behaviour of the entire company to make it work)? That also is an interesting way to arentify things to stop doing in order to shed light on your positives.