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99: Dan Runcie (Trapital) on Rihanna Super Bowl, Streaming Economics & Cash Money vs. Def Jam

Not Investment Advice

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TikTok

One of the things that we see is that artists want their fans to be able to help recreate at meme and put their own versions out of stuff. I do think that that in a lot of ways is the secret aspect to it you've seen some things that are obvious like Drake's "TikTok" The song was literally made for TikTok but it worked and it went to the top of the charts, he says.

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