The ethos of the hook is, within the first second to three seconds, you need to captivate that person's attention and them to wash the rest of the video. I like to look at it as like there's three different things are important in that one is the visual, which is literally what they're seeing with their eyes. Number two is the audio, which is like what they're hearing, meaning you king,. And then the third thing is some sort of text overlay, if you want to put text, or if you don't. But those are the three things that kind of make up the hook. The rest of video doesn't matter nearly as much as the hook does