
43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast
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Is There a Better Place to Spend Your Trade Show Booths?
Chris walker: If you have not found a better marketing execution in a place to put your money than going and building show booths at industry conferences, that is your fault. Right now, you should still go to the trade show booths. You send your best three sales raps and a couple marketers create content, and a couple f people to do customer research, or whatever you want to chalk it up and do. But the idea that you need the booth, and that's a good that’s a good use of money,. And if you haven't found a better place to spend it over the past three, four or five months that we've been kind of slowed downem,
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