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#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance
Business of Apps Podcast
How to Use Paid Media to Drive Conversions
Influencer marketing can be used full funnel really just depends on the type of track that you implement if you're wanting to track performance. Paid media has been really, really effective for us in terms of being able to control how much of the ad we want to show people. And then measurement, we can apply a CTA to the actual video which you cannot do with organic posts. The organic ads represent, I would say, a period of creative testing. Let's say you have 10 different influencers and they all post one video. If your media budget is very limited, you could prioritize that to the videos that have the best engagement once you actually run it as an ad.
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