HOWA EP 68 - LEV PERREY from Universal Audio
hanging out with audiophiles
The Problem Solving Conundrum
By and large, most people are operating equipment as opposed to literally engineering it because oh, I've got to invent something that sends audio to a different location and solves a problem. So for us, we have to literally say, okay, way upstream, who's the customer? What problem are we solving? How are we solving it better than other people could solve it because of our unique strengths and all that kind of stuff? And it just ends up being this mantra, this torch that you have to carry across sometimes days, sometimes weeks, sometimes years. Sometimes the features or products you're making are solving so many big problems or whatnot that you need that level of organization.
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