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Porsche (with Doug DeMuro)
Acquired
Vanta: A New Way to Generate More Revenue From Compliance Certifications
The 500E was an interesting thing, because around Porsche at the time, there were a lot of ways that it could have gone totally wrong. It literally kept the lights on in Stuettgar. So when you say- They were just mortgaging the brand. And I think this has lost on a lot of younger people who have only seen Porsche in the world of crazy expensive cars and all the money they charge for colors now and all that.
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