The next shieldini principle is social proof. Or testimonials, you're thee screen shots from people thet's change my life. Then ten related to this is authority. You know, when you see a salespage and it's got those as featured in yo, as featured on the oper show doctor oz, obviously, those are huge authority builders. And then the next one is liking, liking so ofu, being relatable. Being relatable and revered. This is for methat can be really huge, ye.

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