MBA865 Starting a Business in a Crowded Marketplace
The $100 MBA Show
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Writing Sales Copy Can Be Supersimple
When you're writing your sales copies can be supersimple for you to use those words, those answers. For example, do you suffer from back pain and want to take up yoga, but doing yoga hurts too much? That's going to resinate directly with yoga. If somebody lands on that page and they don't have back pain, then you don'tl have to waste your time trying to cultivate that customer when they're not for you. You're only serving the customers that you're really residating with, those who really are interested in what you have. So look at your business right now and think about aru ou differentiating. Are you niching down?
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