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844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

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The Six Principles of Language

There are six key principles or types of language. P E is a motion A is agency and identity And the two C's are confidence and concreteness. Each of these are a type of language that we can use to increase our impact. Words like you in a subject line holds people's attention, acts like a stop sign,. suggests something is relevant for them.

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