5min chapter

Banking Transformed with Jim Marous cover image

Leveraging data to personalize the lending experience

Banking Transformed with Jim Marous

CHAPTER

Exploring Personalization and Automation in Lending Processes

Exploring the impact of personalization in lending, focusing on customized offers through online banking and the importance of automating processes from the consumer's perspective. The chapter delves into the challenges and rewards of collaborating with providers to enhance customer experience through tailored solutions.

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