EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano
The DigitalMarketer Podcast
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The Six Principles of Marketing
Marketing is how we persuade and influence people to encourage them to do what we want, like get more leads or take up a call to action. So what are the six principles? Arretprosating a breeze though these quickly, this is not a deep dive into them. You can look at his body of work for that. Get the book. I encourage it should be in s library reciprocity. That's when we have this huge, huge obligation that we feel to others. When they do something for us, some one does a favor to us, we feel obliged to reciprocate. We build in scarcity into our offers, because it works. And we get a spike in
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