Reframe Embeding Best Practice to Enabling Effective Progress

I like this reframing because, well, best practice is solution space. I mean, that's actually hunting for a solution. So we can then explore solutions rather than just running straight after one that's been thrown at you. And so when we reframe embedding best practice to enabling effective progress, not a sexy phrase, but a useful phrase. When you reframe it like that, it puts you in a user centric mindset and reminds you of what you actually have to do to propagate effective design practice in an organization.