S1 EP11: How to Double Conversion Rates With a Killer Landing Page
30 Minutes of Growth
00:00
Headlines Deliver Information, Education and Inspiration
The key here is to read your your headlines through the lens of a consumer. If it doesn't motivate you to take action, it's not going to motivate the consumer. The next section is mastering. You're above the old, so you're above the fold. Has one joband one job only. What i like say is it's a passer fail test with a three second shot clock. Pass it and you earn the scroll. So earning the scroll means engaging the consumer, setting the hook and priming the consumer to get reald in.
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