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#86 BJ Fogg: The Science of Lasting Change
The Knowledge Project with Shane Parrish
Motivate People to Do Hard Things
You attach some sort of benefit or punishment to the action. Some people call this carrot or stick. But yes, you can do that. I don't think it's the best way to design for motivation, but it's out there. So that's bucket number two. Bucket number three has to do with the context or the environment. And in that case, the motivation comes from what's going on around you.
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