The evolution of buyer behavior and the key pillars of a modern demand gen strategy | Megan Bowen at Demand Conf 2024 (by Skale)
Stacking Growth | The B2B Marketing Podcast
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Understanding Buyer Behavior: High-intent vs. Low-intent Sources
This chapter explores the distinction between high-intent sources such as demo requests and low-intent sources like gated content leads, emphasizing their impact on conversion rates. Aligning marketing strategies with high-intent sources can result in acquiring significantly more customers compared to focusing on low-intent sources in modern B2B buyer behavior.
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