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Mattel’s Filmmaking Strategy
Motley Fool Money
Mattel's Plans to Rate Its Toy Chest After the Barbie Movie Hits Theaters
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Mattel's new CEO, Enon Kreitz, came in when the toy maker was really struggling. He felt that Mattel's catalog was second only to Disney in terms of children's entertainment. The idea for this movie was first kicked around before Christ kind of took the stage in 2008.
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