The Kindle's Cultural Resurgence and Movie Marketing Insights

Candice Lim is joined by Wall Street Journal reporter Ann-Marie Alcántara to discuss #KindleTok’s rise among millennials and Gen-Z. 17 years ago, Amazon released the Kindle as a tech device that seemed to resonate as a nerdy, bookworm gadget. But it’s now become Tiktok’s must-have accessory to complete the cozy, girly pop lifestyle. With Black Friday coming up, ICYMI is breaking down the rise of the Kindle, the pushback on #KindleTok, and how the pandemic may have contributed to a new generation of gooseneck stand-obsessed Kindle devotees.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario and Candice Lim, with production assistance from Alexandra Botti and Kat Hong.

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