The Zane Lowe Interview Series cover image

DJ Shadow

The Zane Lowe Interview Series

CHAPTER

The Importance of Reluctance

The first stop on the road is the idea of reluctance being a marketing tool. I actually think there's a lot of artists out there that would rather be out front but there's somebody in the area going, "No, no, no, this is a great marketing tool now" It's just really hard to dissect and kind of amplify or look under a magnifying glass,. The fact that I was an American debuting in England and being known in England.

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