The Zane Lowe Interview Series cover image

DJ Shadow

The Zane Lowe Interview Series

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The Importance of Reluctance

The first stop on the road is the idea of reluctance being a marketing tool. I actually think there's a lot of artists out there that would rather be out front but there's somebody in the area going, "No, no, no, this is a great marketing tool now" It's just really hard to dissect and kind of amplify or look under a magnifying glass,. The fact that I was an American debuting in England and being known in England.

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