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The Best Way to Get the Word Out About Lead Magnets
The best way to use ads is with a lead magnet, meaning running ads. Once they get on your emelis now you get to nurture them, so when it's time to buy, they're more likely to buy. If about 30% of people who hit the page actually are signing up for it, you're doing really good. Never change a lead magnet if it's doing well, there's no reason to do otherwise.