I want to unpack the importance of this topic as well as what the day in, day out work looks like. What I care more about is why? Why are you creating money through your company? Is that money going towards? What is it supporting? Of course, it's going to support your livelihood. It's going tosupport your family. This fact is one of my biggest driving forces in life and especially as a business owner and his family. So let's dive into a little bit of history here. As you will have heard in the introduction of the podcast, I am a sixth generation entrepreneur.