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How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model

Shopify Masters

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What Was the World Like Back in 1992?

We were a concentrated detergent in a bottle. We always cared about not shipping water all over the country. And because our productwa so concentrated and andandt that time, also plant based ingredients, we sold it only with a er. Apparel was sold. So sorted like shoe polished with shoes. It's actually the parent name, called cotton wash. But then around two thousand six, we developed a liquid laundry pot. That was just an additional extension from this concentrated detergon. In the early years, since we were the first to develop the liquid gost lon pod, it made sense for us to go retail. I call those bottles the most expensive bottle of water you

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