In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out.

Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the plant-based milk category, one clean ingredient at a time.

We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved.

🥛 Key Moments in This Episode:

* The "kerfluffle of '21" and what it taught the team about transparency

* Why fewer ingredients = harder formulations (and how they solved for it)

* How shelf life innovation unlocked national growth opportunities

* What Jason learned from running a company and raising kids at the same time

* How leading with humility and gratitude transformed company culture

Join me, Ramon Vela, as we listen to this thoughtful and eye-opening episode that goes beyond CPG and into the heart of leadership, brand building, and consumer trust. Whether you’re a founder, a parent, or a plant-based milk fan—this one’s for you.

For more on Malk Organics, visit: https://malkorganics.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Color More Lines: https://www.colormorelines.com/get-started

Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

EP 145: Loes Damhof - Nurturing Futures Capability

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