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5min chapter
Brutally Honest About Storytelling Myths with Francisco Mahfuz
The Storytelling Lab
How to Leverage Storytelling
"I think what I see happens a lot is the same thing that my mentor at the time, his name was Michael said to me about the inside baseball concept," he says. "We're familiar with all these data points or these events that happen in our lives for your example by the crazy family." But when we're talking to somebody else, we really have to understand that they're hearing it for the first time. He adds: "People tragically kind of mess up when it comes to understanding how to leverage storytelling"
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