Rouleur Conversations - Strade Bianche, The Classics and Belgian Beers
The Rouleur Podcast
00:00
Women's Cycling - Is That a Good Business Proposal?
Women's cycling was a way of buying attention, getting attention for a relatively small price. The sport is growing and it's, i think, what he promised his sponses then. Now, two years old, year, they've really returned the investment thet st works gave them,. And not interestingly, a offshoot of a men's team.
Transcript
Play full episode
