What's the Difference Between Demand Capture and Demand Creation?

The difference between demand capture and demand creation is that if you're building a new category, there is no demand for it. Someone has to go out and get people to understand why they should tet an onprem ildress all the objections up front,. And then once they consider moving, then you actually capture the demand. Same thing with toothpake. There was at one point nobody knew that if you didn't use toothpacte, you got cavities, your teeth fell out, whatever. An gong to break down just for people.