The process of developing survey items is very similar to the way we develop products. You actually go through a process where you put them in front of people and essentially do controlled studies around how people interpret and respond to them. And so when you think of the human mind, not as just an emotional, unreliable, biased, subjective thing, but rather, if you look at the human mind as an algorithm that can be used as measurement instrument, it really opens your eyes up to what's possible.
This week Adam is joined by Abi Noda, founder and CEO of DX to talk about DX AKA DevEx (or the long-form Developer Experience). Since the dawn of software development there has been this push to understand what makes software teams efficient, but more importantly what does it take to understand developer productivity? That’s what Abi has been focused on for the better part of the last 8 years of his career. He started a company called Pull Panda that was acquired by GitHub, spent a few years there on this problem before going out on his own to start DX which helps startups to the fortune 500 companies gather real insights that leads to real improvement.
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