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Peak social media: Trouble at Twitter

FT News Briefing

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Elon Musk's Twitter Turmoil

This chapter explores the shifting dynamics at Twitter following Elon Musk's acquisition, detailing employee reactions ranging from enthusiasm to anxiety. Personal anecdotes illustrate the pressure on staff, including job insecurity and a culture of competition that emerged amidst layoffs. The discussion also examines Musk's contrasting motivations for purchasing Twitter, blending his humorous persona with his strategic business vision.

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