S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed
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Kettle and Fire
Kettle and Fire created a landing page for their bone broth. They ran ads to see if people would buy it, then emailed them immediately when they did. The company sold 60 sticks of deodorant in 10 days after ordering 100. "This was the motivation I needed to figure out how to make this business work in 10 days," he says.
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