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The Big-Ma Effect
When philanthropy is commercialised in this way, it has to drain it to the important questions. Should these things really make us feel good though? Or should they make us feel guilty, lazy and spur us into action rather than provide escapism? What happens when a story that needs the limelight is not a feel-good story? When corporations are motivated by profit to support philanthropic causes that only align with their motives then of course the more difficult, boring, academic, less-well-funded solutions will get crowded out. Who wants to read about plastic pollution when they can go and watch a MrBeast video?