Introduction

The only permanent failure you have in life is to avoid failing at all costs. Failing wrong kind of looks like this: You take way too big of risk. The faster you fail, the quicker you will win. If you fear failing, you don't act. If you don't learn, you shrink, then become obsolete and then you die. So that's where the stakes are at my friend. To know how to fail right, we first need to know how to failed wrong.