i really think the ala consumer is absolutely the perfect consumer for you. New york's got like a bagle culture. Theyre going to be snobby about it. Ther'e going to be a leatest about it, whereas in ala, tere will be much more down with how low can i get the carbs especialy e, we got four bucks. People in middle america are going to have a harder time with the price boin. And and whether you know, you're on the west gost east coast, i think that's neno equally powerful of omission. It's just, you know, really is ide al.