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Navigating the Robo-Taxi Landscape
This chapter explores the evolving perceptions of automated vehicle technology and the challenges faced by companies in the robo-taxi sector. It highlights the divestment decisions of major manufacturers like GM, the competitive dynamics among rideshare companies like Uber and Waymo, and the operational differences influencing market positions. Additionally, the chapter addresses the struggles of an electric vehicle manufacturer and its branding shift, as it seeks to introduce autonomous taxi services amid safety concerns.