The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

532. Conquering Procrastination in Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Understanding and Overcoming the Bike Shedding Phenomenon

This chapter explores the phenomenon of 'bike shedding,' where people fixate on minor details at the expense of significant tasks. It highlights the need for prioritizing goals to prevent procrastination and improve decision-making in business.

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