
SaaStr 524: From New Relic to Salesforce to Calendly: What's Changed in Product-led Growth with Calendly CMO Patrick Moran
The Official SaaStr Podcast: SaaS | Founders | Investors
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Navigating Market Transition: From Developers to Enterprise Buyers
This chapter explores the transition of a company's focus from individual developers to enterprise IT buyers, underlining the importance of understanding the total addressable market. The discussion highlights the cultural and operational changes required, including the establishment of a dedicated sales team to navigate the complexities of larger organizations.
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