The Rise of Influencer Marketing

In 2014, influencer marketing is not really a search term until then. And paired with that was the rise of Instagram and social media just in general. That's kind of what changed the nature and brought about influencer marketing to such a massive industry. Hence why we're doing this podcast and why there's thousands of influencer marketing agencies. We get incredible access into the live. So LeBron James, talk her Tuesday with his family in his kitchen,. You know, showing his whole family at the dinner table. Like you just didn't see that 10, 15, 20 years ago.