Exploring the Seafood Watch Guide and various resources available for making sustainable seafood selections, including concerns about farmed Atlantic salmon in Norway and the impact of lobster fishing on North Atlantic right whales. The chapter emphasizes the role of consumer education in influencing retailers and restaurants to offer transparent information and highlights success stories like the conservation efforts for rockfish. It also discusses the affordability and sustainability of different fish options, promoting the use of online guides and the importance of asking questions when making seafood purchases.

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