
The Future of Content Marketing (341)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Can You Make a Huge Impact on the Organization?
There's no excuses any more. You can't say you're not going to get by, and you can't say that you don't have an executive team that's supportive of these things. The question is how do you do it? Like, what are you going to bring me? What's the business case you'l bring me for how to get it done? This ceo was in, like, all in. And now it's not a question of being in to the idea,. The question is whether or not they'll follow through with it.
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