3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Future of Content Marketing (341)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Can You Make a Huge Impact on the Organization?

There's no excuses any more. You can't say you're not going to get by, and you can't say that you don't have an executive team that's supportive of these things. The question is how do you do it? Like, what are you going to bring me? What's the business case you'l bring me for how to get it done? This ceo was in, like, all in. And now it's not a question of being in to the idea,. The question is whether or not they'll follow through with it.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode