Attracting Buyers vs Followers

This chapter discusses the importance of attracting buyers rather than just followers. It emphasizes the need for credibility and making sure your email list knows who you are. The chapter also highlights the value of putting your offer in front of your ideal clients quickly to establish credibility.

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Building from where your strengths and values live allows your business to become a shining light. The best part about that light is how it acts as a signal for intentional customers. What can you put out that signals and speaks directly to your ideal clients?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Jessica Osborn is an experienced marketing strategist and business coach, host of She’s The Business Podcast, author, and mum of 2! She spent 20 years building successful brands for global and local enterprise, then ditched her top executive job for entrepreneurship, founding two online businesses of her own since 2010. She’s passionate about changing the ‘rules of work,’ showing that it’s possible to prioritize raising a young family and be highly successful in business working part-time hours.

In today’s episode, Nikki and Jessica discuss how to attract intentional buyers so you build a fulfilling and wildly profitable business. Jessica describes how female coaches and service professionals can magnetically attract the right clients without complicated campaigns. Listen as Nikki and Jessica talk about reaching and engaging your ideal clients.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

In This Episode:

[00:27] - Welcome, and thank you for listening!

[01:48] - Jessica Osborn explains why she originally changed her mind about her career path.

[04:44] - “I’ll work for myself.” PART 1

[07:07] - “I’ll work for myself.” PART 2

[08:53] - Jessica explains why “finding clients” isn’t the approach you need. What helps instead?

[11:48] - You become the guide for your clients.

[13:43] - How can you specify your content to stand out to your ideal clients?

[16:44] - Create chances for your ideal clients to engage with you.

[19:25] - Ask these two questions if engagement is low.

[21:58] - Do you know your conversion rate for your ideal clients?

[24:33] - Jessica talks about attracting intentional buyers.